A Journey to Pokémon EUIC 2025: An Unforgettable Experience in London
While at Pokémon EUIC 2025 in London, I had the unique opportunity to join a panel of journalists and speak with Chris Brown, the Director of Global Esports and Events Producer at Pokémon. This event, which stands as a testament to the enduring popularity and appeal of the Pokémon franchise, was nothing short of spectacular. The Pokémon Company, known for its commitment to creating engaging and inclusive experiences, provided us with a media pass that allowed an inside look at the event’s organization and the buzz surrounding it.
Record-Breaking Attendance and Sky-High Prize Pools
EUIC 2025 was a record-breaking event, setting new highs in attendance for Pokémon Go, VGC, and TCG. Over 6,000 competitors from more than 50 different countries and regions registered to participate, creating a vibrant and diverse community. The collective prize pool, exceeding $500,000, was a significant draw, further fueling the excitement and competition. The sheer scale of the event was overwhelming, with thousands of trainers vying for the top spots in their respective categories. The atmosphere was electric, filled with the energy of passionate fans and the anticipation of thrilling matches.
The Driving Forces Behind the Event’s Success
When I asked Chris Brown about the biggest contributing factors to this explosive rise in attendance, he emphasized that it wasn’t a single element but a combination of several crucial aspects. The community’s enthusiasm and the family-friendly environment were paramount. Brown highlighted the role of word-of-mouth recommendations in drawing new attendees to the event. Additionally, his team’s significant investment in the broadcast aspect of competitive Pokémon played a vital role. The consistency of the event schedule and the high-quality broadcasts that accompanied them helped maintain and grow interest. These elements, when combined, created a compelling and engaging experience that resonated with both veteran players and newcomers alike.
Overcoming Unique Challenges for Each Game
The conversation then turned to the future, and I posed a question about what changes or improvements Brown would like to see over the next five years to sustain this trajectory. He explained that each game within the Pokémon franchise presents its own set of unique challenges. For instance, Pokémon Go requires substantial investment in the provided equipment to ensure a smooth and enjoyable experience for participants. VGC events, on the other hand, demand a robust and reliable network connection to facilitate online battles. TCG events necessitate precise time management, an adequate number of staff to support players, and the ideal game bracket format to enhance fairness and competitiveness. Managing event locations and capacity is also a significant challenge, one that his team is constantly working to address. Brown’s vision is clear: "We’re always trying to think … Hey, how do we hit 20 to 30 percent growth?"
Expanding the Non-Competitive Side of Pokémon Events
Beyond the competitive elements, Brown shared his team’s plans to expand the non-competitive side of Pokémon events. They aim to provide a wider variety of options for casual fans, families of competitive players, and other attendees who might have just dropped by for a Pokémon Center visit. One standout example from EUIC 2025 was the Pokémon TCG artist signings and panels, which offered a unique and engaging experience for attendees. Other fun events and attractions included origami workshops, face-painting, and fairground games, all of which added to the event’s charm and made it a true celebration of the Pokémon brand. Brown’s vision is to harness the richness of the Pokémon world and create a multifaceted event that appeals to a broad audience.
A Vision for the Future: Bringing the Pokémon World Together
EUIC 2025 was more than just a competitive event; it was a community gathering that brought together fans from all walks of life. The event’s mission, as Brown articulated, is to unite the world of Pokémon. This includes not only the competitive aspects but also the myriad of ways in which fans can engage with the brand. The Pokémon Company’s commitment to creating a welcoming and inclusive environment is evident in the way they continually seek to improve and expand the event’s offerings. As I walked through the bustling halls of the convention center, I couldn’t help but feel a sense of belonging and excitement. The brand’s depth and versatility mean that there is something for everyone, and the future looks bright as they continue to innovate and grow.
Looking Forward to Even Greater Heights
As I reflect on my time at Pokémon EUIC 2025, I am filled with optimism about the future of Pokémon events. The event’s success this year is a testament to the hard work and dedication of Chris Brown and his team. It’s clear that they are passionate about making Pokémon events more accessible and enjoyable for everyone. With their focus on growth, community engagement, and innovation, I have no doubt that EUIC will continue to evolve and welcome even more people to the Pokémon community. The possibilities are endless, and I eagerly await the next chapter in the ongoing story of Pokémon championships and events.
