The Pokémon Europe International Championships: A Haven for Collectors and Competitive Players
The Pokémon Europe International Championships (EUIC) is an event that stands out as a pinnacle in the competitive Pokémon Trading Card Game (TCG) circuit. However, its appeal extends far beyond the tournament hall, making it a haven for collectors and fans of the rich and diverse Pokémon artwork. During my visit to EUIC 2025 in London, I had the unique opportunity to attend an artist’s panel with Keiichiro Ito and Shinji Kanda, courtesy of a media pass provided by The Pokémon Company. This panel was a treasure trove of insights, shedding light on how these renowned artists bring some of the most iconic cards to life.
Keiichiro Ito: Crafting Narrative in Art
Keiichiro Ito, known for his evocative and story-rich art, shared his personal journey and creative process during the panel. One of his most celebrated works, the Moonbreon card from the Evolving Skies set, exemplifies his ability to infuse narrative into his illustrations. Ito explained that he aspires to create a sense of story within each of his drawings, aiming to make the art feel larger than the card itself. His Toedscruel Illustration Rare from the Paradox Rift set is another poignant example of this approach. In this piece, the Pokémon in the foreground seemingly takes on a life of its own, almost as if it has something crucial to convey. Ito noted that sometimes, during the creative process, Pokémon can surprise him by emerging in unexpected ways, adding layers of depth and emotion to the artwork.
Shinji Kanda: Dynamic Linework and Iconic Designs
Shinji Kanda, whose distinctive style is instantly recognizable to many Pokémon TCG enthusiasts, delved into his own creative methods. Kanda typically begins his pieces with a focus on linework, laying the foundation before diving into the rest of the project. When asked about his favorite card, he chose the Giratina V full art from the Lost Origin set. Kanda remarked, "I don’t even remember how I drew it, but it has all the hallmarks of my usual art style. In a sense, that illustration is a condensation of my journey to the present." The Giratina V card showcases his dynamic linework and vibrant color palette, encapsulating the essence of his artistic evolution over the years.
Heart-Warming Advice for Aspiring Artists
The panel concluded on a heart-warming note as both Ito and Kanda offered advice to aspiring TCG artists. Ito emphasized the importance of stepping outside one’s comfort zone, encouraging artists to seek out real-world experiences rather than solely focusing on theoretical studies. "Traveling," he said, "can lead to more persuasive art." He added that while reading and studying are essential for creators, true inspiration often comes from tangible, lived experiences. This advice resonates deeply with the belief that art, at its core, is a reflection of the world around us.
Kanda’s Reflection on Perseverance
Shinji Kanda also shared his thoughts on the challenges and joys of a creative career. He noted that while continuing to create art might seem straightforward, it is actually quite difficult, with many talented artists ceasing their work for various reasons. Kanda encouraged aspiring artists to look inward and identify what brings them joy and fulfillment. "If you can continue making art despite the challenges, you are very fortunate," he said. By dedicating themselves to fostering these joyous moments, artists can sustain their passion and creativity, even in the face of adversity.
Appreciating the Artists at the EUIC 2025 Pokémon Museum
Both Keiichiro Ito and Shinji Kanda were prominently featured at the EUIC 2025 Pokémon museum, with dedicated displays showcasing their most beloved card designs. Ito’s Moonbreon and Kanda’s Giratina V, among other masterpieces, were on display, allowing attendees to immerse themselves in the artists’ worlds. It was a privilege to see these works up close, each telling a story and capturing the spirit of the Pokémon in a unique and memorable way. The museum not only celebrated the artists’ contributions but also inspired the next generation of Pokémon TCG artists, who were no doubt moved by the depth and creativity on display.
Looking to the Future
The insights and creativity of Keiichiro Ito and Shinji Kanda are a testament to the enduring magic of the Pokémon TCG. Their contributions have not only elevated the game but have also enriched the broader Pokémon franchise. As the Pokémon TCG continues to evolve and attract new fans, it’s exciting to anticipate what these inspiring artists will create next. Whether through their intricate narrative illustrations or their dynamic and vibrant designs, Ito and Kanda are sure to leave an indelible mark on the Pokémon universe, inspiring both collectors and competitive players alike.








