The Promise of Kevin Schade
In January 2023, Brentford FC welcomed a 21-year-old Kevin Schade to the Premier League, initially on loan. The move was quickly made permanent in the summer, with the club investing a significant £21 million in the young forward. Manager Thomas Frank and Director of Football Phil Giles both expressed their confidence in Schade, emphasizing his potential and long-term value to the team. Frank described him as "a young, promising talent that we see a big potential in," while Giles highlighted the club’s commitment to a five-and-a-half-year project. This forward-thinking approach was not without its critics, as Schade’s initial performance seemed to raise questions about the club’s investment. However, the context behind his struggles offers a more nuanced understanding.
Setbacks and Resilience
Just months into his full Premier League season in September 2023, Schade faced a significant setback when he tore an adductor muscle while warming up for a game against Everton. This injury sidelined him for a grueling seven months, leading to a 30-match absence from the first team. Despite this prolonged period on the sidelines, Schade managed to show flashes of his potential even in limited appearances. In his first season and a half, he contributed two goals and two assists in just 11 Premier League games. Yet, his value extends beyond these key metrics. Schade’s ability to play anywhere across the frontline and his tireless work off the ball were critical to Brentford’s high-pressing style of play. His dedication and versatility made him an asset even when the goals and assists were sparse.
Transformation and Consistency
With a full pre-season to acclimate and a fully fit body, Schade has undergone a remarkable transformation. His current form is a testament to the patience and faith Brentford placed in him. In the 2023-2024 season, Schade has already netted seven goals and provided two assists, showcasing a significant improvement in his end product. This turnaround is not just a matter of statistics; it reflects his growth in confidence, tactical understanding, and physical condition. Schade’s ability to create opportunities and his presence in the opposition’s box have been standout aspects of his game. He has consistently been one of the top performers in this regard, bettering all of his team-mates in the average number of touches inside the opposition box per 90 minutes. This metric underscores his effectiveness and the threat he poses to defenders, even when not scoring.
Management and Performance
Interestingly, Schade has yet to start more than three consecutive league games during his time at Brentford. The club’s strategic management of his playing time appears to be a key factor in maintaining his consistent performance. By carefully balancing his minutes, Brentford ensures that Schade remains sharp and avoids the risk of fatigue or further injury. This approach has paid off, as Schade has been able to consistently deliver high-quality performances without being overburdened. It’s a testament to the club’s deep understanding of player management and their long-term vision for developing young talent.
Future Considerations
Looking ahead to the summer, Brentford faces some crucial decisions regarding their attacking lineup. Brian Mbeumo and Yoane Wissa, key forwards for the team, are both entering the final year of their contracts. The potential departure of either player would leave a significant gap in the squad, especially given the injury problems that have plagued the team’s latest record signing, Igor Thiago. While it’s unlikely that both Mbeumo and Wissa will leave, the club must be prepared for the possibility of losing one of their experienced attackers. In such a scenario, Schade’s development and current trajectory make him a viable and promising option to step up and fill the void. His progress over the past year has been nothing short of impressive, and Brentford’s faith in him seems well-placed.
The Club’s Vision
Brentford’s investment in Kevin Schade is a prime example of the club’s commitment to nurturing young talent. They understood from the outset that his development would be a gradual process, and they have been patient and supportive throughout his journey. Schade’s resurgence this season not only validates their approach but also underscores the importance of context and long-term thinking in the fast-paced world of professional football. As Brentford continues to balance the demands of the Premier League with their developmental goals, players like Schade will be crucial in shaping the team’s future. His story is a reminder that sometimes, the greatest returns come from those who are given the time and space to grow.
