Rasmus Hojlund’s Lackluster Start at Manchester United
Danish striker Rasmus Hojlund, who joined Manchester United from Serie A club Atalanta in 2023, has not been able to replicate his impressive form from his previous club. Despite scoring 23 goals in 78 games for Atalanta, Hojlund has struggled to make an impact at Old Trafford. His poor performances have led United to sign Joshua Zirkzee from Bologna last summer, but Zirkzee has also had his fair share of difficulties. Hojlund’s tally of just two league goals this season, with his last goal coming in a 3-2 home loss to Nottingham Forest in December, has raised significant concerns. Manager Ruben Amorim is reportedly unconvinced by his performances, and there is speculation that United might include Hojlund in a potential swap deal to sign Napoli forward Victor Osimhen.
Former United Striker Andy Cole’s Advice
Former Manchester United striker Andy Cole, known for his clinical finishing and understanding of the forward role, has offered his insights into Hojlund’s struggles and provided advice on how the Danish forward can improve. In an interview with Rio Ferdinand Presents, Cole emphasized the need for Hojlund to focus on his natural game rather than getting caught up in physical battles with center-halves. "If I were to give him any advice, just do what you do naturally. I have watched him so many times, and he gets a little bit obsessed with fighting with the centre-half. The game is not played like that anymore, you do not need to," said Cole. He suggested that Hojlund should aim to relax and play the ball with more touches, allowing himself to set up and move again. According to Cole, the intensity of fighting with center-halves saps a lot of energy, leaving Hojlund tired and less effective.
Hojlund’s Energy Management
Cole pointed out that Hojlund’s hard work can sometimes be misdirected. "He works so hard, but sometimes I look at him and think you should not be working in these areas," he noted. The former striker advised Hojlund to prioritize his movements and energy usage more effectively. Running into the box swiftly and creating opportunities for quick, instinctive finishes can help build his confidence and improve his goal-scoring rate. "Run into the box as fast as you can. You might get a lucky one and start building your confidence from there," Cole suggested. This approach could help Hojlund break his scoring drought and re-establish his position in the team.
Rising Competition from Chido Obi
Hojlund’s lack of goals and consistent performances have opened the door for young talent Chido Obi, who has been promoted to the first team squad. Obi, a 17-year-old forward, replaced Hojlund in the FA Cup fifth-round defeat to Fulham and impressed both onlookers and pundits. His performance earned him praise from Wayne Rooney and Alan Shearer, who highlighted his potential and confidence. If Hojlund continues to struggle, it is likely that Obi will jump ahead of him in the pecking order. United’s search for a new striker in the summer transfer window will further complicate Hojlund’s position at the club. The emergence of Obi and the club’s interest in signing a proven forward signal that Hojlund is running out of time to prove himself at Old Trafford.
The Pressure to Improve
Hojlund’s struggles have not gone unnoticed, and the pressure on him to improve is mounting. The combination of poor performances, rising competition from younger players, and the club’s interest in new strikers means that Hojlund has a limited window to turn his fortunes around. His ability to take on the advice of experienced players like Andy Cole and adapt his game could be crucial in his bid to regain his form and secure his future at Manchester United. The Danish forward must focus on his strengths, manage his energy more effectively, and take advantage of scoring opportunities to rebuild his confidence and performance.
Looking Ahead
As Hojlund looks to bounce back, the support and guidance from former players and current teammates will be vital. The advice from Andy Cole is a valuable starting point, offering a practical and realistic approach to improving his game. Hojlund must also remain mentally resilient, maintaining a positive mindset and a strong work ethic. The coming months will be crucial for his career at Manchester United, and his response to the current challenges will determine his path forward. Whether Hojlund can find his goal-scoring touch and re-establish himself as a key player for the Red Devils remains to be seen, but the club and its fans will be watching closely for any signs of a turnaround.
