Callaway Apparel Welcomes Marcel Siem as Brand Ambassador
Callaway Apparel, a subsidiary of the global fashion powerhouse Perry Ellis International, has announced the signing of German DP World Tour professional Marcel Siem as their latest Brand Ambassador. Siem, a six-time DP World Tour winner, will be the face of Callaway’s all-new Legacy clothing line, set to launch in March 2025. This partnership not only underscores Callaway’s commitment to blending high-end lifestyle and golf apparel but also highlights the brand’s strategic focus on expanding its reach and influence in the professional golf community.
Marcel Siem: A Colorful and Charismatic Figure in Golf
Marcel Siem is widely recognized as one of the most vibrant and engaging personalities in professional golf. His infectious energy and unique style have made him a fan favorite over the years, and he brings a dynamic presence to the DP World Tour. Siem’s journey in golf began when he turned professional in 2000, and he quickly established himself as a formidable competitor. His first DP World Tour win came in 2004 at the Dunhill Championship, marking the beginning of a successful career punctuated by several triumphs. Over the years, he has clinched titles at prestigious events such as the Alstom Open de France in 2012, the Trophée Hassan II in Morocco, and the BMW Masters in 2014. Most recently, Siem celebrated his 500th DP World Tour start at the 2023 Singapore Classic and followed it up with a victory at the Hero Indian Open just two weeks later. His winning momentum carried into the 2024 season, where he secured his sixth DP World Tour title at the Italian Open.
Introducing Callaway Legacy: A Fusion of Style and Performance
The Callaway Legacy collection is a testament to the brand’s dedication to innovation and style in golf apparel. This new line, featuring a striking and modernized "groovy" Callaway moniker, has been meticulously crafted by the design experts at Callaway Apparel’s Miami-based fashion team. The collection aims to transcend the boundaries of traditional golf wear, blending high-end lifestyle elements with the functional requirements of the sport. The debut of Callaway Legacy in 2025 is part of a broader strategy to enhance the Callaway Apparel brand portfolio. The 2025 collection will be available at a select number of retail stockists this year, with plans for significant growth and expansion slated for 2026. This move positions Callaway Apparel to cater to a wider audience of golf enthusiasts who value both performance and fashion.
Helen Willsmer: Championing Callaway’s Vision
Helen Willsmer, Brand Director EMEA at Callaway Apparel, expressed her enthusiasm for the new partnership. "Marcel is hugely enthusiastic, and his energy is completely aligned with our own values, which are fueled by a passion for style, technical innovation, and year-round performance," she said. Willsmer’s comments highlight the synergy between Siem’s personal brand and Callaway’s vision. Callaway Apparel is committed to not only producing top-tier golf clothing but also ensuring that it resonates with the modern golfer. Siem’s presence on the DP World Tour, where he will exclusively showcase the Callaway Legacy line, will serve as a powerful endorsement of the brand’s commitment to excellence and innovation.
Marcel Siem: A Heartfelt Commitment to Callaway
Marcel Siem’s affiliation with Callaway extends beyond a mere business relationship. He shared, "Callaway is family to me. I’ve enjoyed some of my biggest career moments playing Callaway equipment, and to now be backed by the apparel brand, and launching Callaway Legacy, is fantastic." Siem’s connection to Callaway is deeply personal, rooted in the brand’s support during his most significant achievements. His endorsement of Callaway Legacy is a natural progression, as style and fashion have always been important to him, both on and off the golf course. Siem’s involvement in the development and promotion of the new line ensures that it will not only meet the technical demands of professional golfers but also appeal to the fashion-conscious consumer.
Looking Forward: Growth and Expansion in 2026
The launch of Callaway Legacy in March 2025 is just the beginning. Callaway Apparel is actively preparing for the expansion of this line in 2026, aiming to make it a staple in the golf fashion industry. The brand’s commitment to quality, innovation, and style is evident in every piece of the collection. With Marcel Siem’s charismatic presence and a robust marketing strategy, Callaway Legacy is poised to become a favorite among golfers who seek the perfect balance of performance and fashion. As the brand continues to grow, golf enthusiasts can look forward to a wider range of stylish and technically advanced clothing options that will enhance their on-course experience and make a statement off the green.
