A New Vodka Partner for Formula 1
Formula 1 has announced its first-ever official vodka partner, further solidifying its growing partnership with luxury goods conglomerate LVMH. In October 2024, Liberty Media, the owner of F1, inked a 10-year, $1 billion deal with LVMH, which has since seen several LVMH brands enter the world of Formula 1. Moet & Chandon is now the championship’s official champagne provider, and Louis Vuitton has become the title partner of the Australian Grand Prix. Belvedere, a Polish vodka brand, is the latest LVMH subsidiary to join the F1 family. This marks the first time Belvedere has been involved in global sports, and the brand is poised to bring a new level of luxury and celebration to the sport.
Shared Values and Dedication
Stefano Domenicali, CEO of Formula 1, expressed his enthusiasm about the partnership, stating, “Formula 1 has always been the symbol of prestige, adrenaline, and spectacle, which is why we are so thrilled to welcome Belvedere as our first Official Vodka Partner.” Both F1 and Belvedere share a deep commitment to quality and the pursuit of exclusive moments, making this collaboration a natural fit. Domenicali added, “This announcement once again confirms the strong connection with LVMH, consolidated by a decade-long partnership. Their willingness to fully embrace the spirit of Formula 1 excites us and makes us proud of this partnership.”
Celebrating the Sport
Belvedere will make its mark on the 2025 Formula 1 season by hosting an official after party at the season opener in Melbourne, Australia. The vodka will also be served in hospitality spaces throughout the season, ensuring that fans and participants can enjoy the premium spirit at every race. Francois-Xavier Desplancke, CEO of Belvedere, expressed his pride in the partnership, saying, “Our mutual dedication to innovation, expertise, and precision naturally aligns our brands, creating a truly exceptional alliance.” In the high-octane world of Formula 1, where milliseconds can make a difference and engines roar with unbridled energy, Belvedere Vodka is not just a partner but a symbol of the festivities and entertainment that accompany the sport.
Spectacle Beyond the Track
Formula 1 is not just about speed; it is a spectacle that captivates audiences around the globe. The addition of Belvedere Vodka adds another layer to this spectacle, enhancing the off-track experience and creating memorable moments for fans and participants alike. Desplancke emphasized, “In the high-octane world of Formula 1, where milliseconds forge legends and engines roar with untamed energy, Belvedere Vodka arrives not just as a partner, but as the embodiment of the festivities and the entertainment.” This partnership ensures that the excitement of Formula 1 extends beyond the race track, creating a holistic experience that celebrates the sport in every aspect.
A New Era of Luxury
The partnership between Formula 1 and Belvedere Vodka signals a new era of luxury and exclusivity in the sport. With LVMH’s brands increasingly involved in Formula 1, the championship is becoming a platform for high-end brands to showcase their commitment to excellence and innovation. This partnership not only adds value to the sport but also enhances the overall experience for fans and participants. As the 2025 season approaches, the world of Formula 1 is poised to deliver a season filled with thrilling races, exclusive moments, and unparalleled celebrations.
Looking Forward
As Formula 1 continues to grow and evolve, partnerships like the one with Belvedere Vodka play a crucial role in maintaining the sport’s reputation for prestige and excitement. The collaboration with LVMH and its brands is a testament to the sport’s ability to attract and retain top-tier partners, ensuring that Formula 1 remains at the forefront of global sports and entertainment. With the 2025 season just around the corner, fans and participants alike can look forward to a year of intense competition, stunning performances, and unforgettable moments, both on and off the track.
