Marni and HOKA: A Bold Collaboration
Marni and HOKA have teamed up to bring a sneak peek of what just might be the boldest and most eye-catching colorway of 2025. This exciting collaboration, set to drop on April 4, showcases a unique blend of Marni’s artistic and maximalist design sensibilities with HOKA’s cutting-edge performance technology. The result is the exclusive BONDI B3LS sneakers, a futuristic-themed shoe that harks back to the vibrant aesthetics of the early 2000s. These sneakers are available in four striking colors: Poinciana (red), Bracken (charcoal), Tourmaline (blue), and Straw (beige), each reflecting the shared spirit of creativity and functionality that defines both brands.
Design Meets Performance
The Marni x HOKA BONDI B3LS is not just a fashion statement but also a technological marvel. This new edition builds upon HOKA’s original B3LS silhouette, incorporating advanced features such as a highly responsive rubber sole, cushioned EVA insoles, and a subtly rubberized, lightly padded polyester upper. These elements work together to enhance traction, comfort, and durability, making the sneakers perfect for both style-conscious fashionistas and performance-oriented runners. The design is completed with three sets of laces: a monochrome flat pair, a rope tone-on-tone pair, and a wider, multicolored option that adds a bold, contrasting look to the shoe.
A Visionary Partnership
Collaborating with HOKA has been an exhilarating journey for Marni, as described by Francesco Risso, the Creative Director at Marni. "It’s been an exchange of energy where their technical mastery met Marni’s instinct for shape, color, and emotion," Risso said. "Together, we’ve created a bold, totemic design – sculpted a shoe that is a fearless expression of movement, volume, and identity." The partnership between Marni and HOKA is rooted in celebrating the natural intersection of running and fashion. Both brands value bold optimism, irreverent color, and witty playfulness, leading to a visionary collaboration that seamlessly blends these elements.
Reflecting Shared Values
Thomas Cykana, Senior Director of Global Collaborations and Partnerships at HOKA, emphasized the alignment of values between the two brands. "The partnership between HOKA and MARNI is rooted in celebrating the natural intersection of running and fashion," he noted. "Both brands value bold optimism, irreverent color, and witty playfulness in a visionary manner. In that spirit, HOKA is proud to bring a dramatically exaggerated and maximalist expression of the Bondi B3LS to life as an embodiment of that shared vision." This collaboration is a testament to the brands’ commitment to pushing boundaries and creating something truly unique and innovative.
Anticipation Builds
As the release date approaches, the anticipation for the Marni x HOKA BONDI B3LS sneakers continues to grow. Expect more details and insights as the launch gets closer. The sneak peek has already generated significant buzz, and fashion enthusiasts and running aficionados alike are eagerly awaiting the full reveal. The shoes promise to be a standout addition to any collection, whether you’re looking to make a statement on the street or on the track.
Where and When to Get Them
The Marni x HOKA BONDI B3LS sneakers are set to release online and in boutiques on April 3. They will be available worldwide beginning on April 4. This global launch ensures that fans from all corners of the world can get their hands on these unique sneakers. Whether you’re a loyal follower of Marni’s avant-garde designs or admire HOKA’s performance-driven approach, these sneakers are a must-have addition to your footwear collection. Keep an eye on both brands’ official channels and participating retailers for updates on this highly anticipated release.
