Serie A’s Bold Vision for the United States
In a significant move that highlights the growing global appeal of European soccer, a Serie A executive has revealed ambitious plans to become the first major European league to host regular season games in the United States within the next three years. Michele Ciccarese, the league’s commercial and marketing director, spoke candidly about the organization’s vision from Serie A’s office in New York City. "Yes, we would love to do it," Ciccarese told a group of reporters, including Mail Sport. He emphasized that the league is actively working to make this a reality, aiming to create a lasting impact on the American sports scene.
Overcoming Challenges for a Global Stage
While the idea of European clubs playing regular season games in the United States is exciting, it is not without its challenges. Ciccarese acknowledged the numerous barriers that need to be overcome, including the already congested playing schedule and the need for player well-being. "You cannot play a Milan derby in America because the fans in Italy will get very upset as that game has a big meaning in Italy," he explained. The key is to find a balance that respects the club’s history and the fans’ expectations while expanding the league’s global reach. Despite these hurdles, Ciccarese remains optimistic and is committed to developing a strategy that makes sense for everyone involved.
A Trend of Expansion
The push to bring Serie A games to the United States is part of a broader trend of European clubs and leagues expanding their reach across the Atlantic. Clubs from Serie A, La Liga, and the Premier League have long been holding their preseasons in the U.S., and there has been speculation that England’s top flight might follow suit with a competitive fixture. However, Ciccarese is confident that Serie A will be the trendsetter. "It’s always a race to try to be the trendsetter, because then the followers come and the trendsetter [gets] more benefits, more potentially, in terms of revenues," he said. This strategic move not only aims to increase the league’s fan base but also to tap into the lucrative American market.
American Stars in Serie A
The presence of American players in Serie A has played a crucial role in gaining an American audience. Notable stars like Christian Pulisic at AC Milan and Tim Weah at Juventus have helped draw American fans to the league. Pulisic, in particular, has been a significant drawcard, bringing his large following to Italian shores. This alignment of stars and fan bases has created a unique opportunity for Serie A to connect with American audiences on a personal level, making the potential move to the U.S. even more compelling.
Navigating Regulatory Hurdles
Ciccarese is keenly aware that any plan to host regular season games in the United States must be approved by UEFA and FIFA. "We need to present the proper strategy to the authorities," he emphasized. The league is committed to working closely with these governing bodies to ensure that all regulatory requirements are met. The NFL’s successful expansion into Germany, the United Kingdom, and Australia serves as a model for Serie A. Ciccarese believes that by following a similar path, Serie A can create a strong and lasting presence in the American sports market.
Bringing the Club Closer to Fans
At the heart of Serie A’s vision is the desire to bring the club closer to its fans. Ciccarese highlighted the importance of creating authentic experiences for American fans. "If I can take you all tomorrow to a San Siro experience, or to an Inter experience, you would love it," he said. By bringing the game to the United States, Serie A aims to create a deeper connection with American soccer enthusiasts, offering them the chance to witness the passion and excitement of Italian football firsthand. This innovative approach is not just about expanding the league’s reach but also about fostering a genuine love for the game among a new audience.
