Hires That Move The Needle
Ben Johnson, Chicago Bears
The biggest prize of this year’s coaching cycle, Ben Johnson, brings a stellar offensive resume from Detroit to assume the head coaching position in Chicago. Johnson’s eyes have been set on this role for a while, and it’s easy to understand why. The key to this hire lies in the potential of quarterback Caleb Williams. Despite flashes of brilliance, Williams struggled behind a subpar offensive line and developed bad habits, like holding the ball too long and defaulting to deep progressions rather than instinctive play. Johnson’s task is to rewire Williams, instill confidence, and leverage his natural talents. Johnson’s offense won’t be a direct clone of Detroit’s, but it promises to be well-designed with a focus on the passing game and player utilization. DJ Moore and Rome Odunze, who had mixed results in 2024, could become significant fantasy values if Johnson’s vision is realized. Moore, in particular, is a run-after-catch threat who needs the right structure to shine. Odunze, despite his underwhelming stats, showed promise on film and could settle into a dynamic role. The running game is a more complex issue, but with potential line upgrades and the right backfield options, the Bears could see a significant improvement.
Liam Coen, Jacksonville Jaguars
Liam Coen’s one-year stint as the Buccaneers’ play-caller was so impressive that he quickly became a top head coaching candidate. Jacksonville was determined to secure him, even parting ways with GM Trent Baalke to make the deal happen. Coen’s primary task is to revitalize Trevor Lawrence, who, while not a failure, hasn’t reached the expected ceiling. Coen’s adaptability to Lawrence’s playing style and modern offensive concepts gives hope. Brian Thomas Jr., the 2024 rookie phenom, is also in for a treat. Thomas’s versatility and screen-game prowess align perfectly with Coen’s schemes. Coen’s success in Tampa Bay suggests he can bolster the run game, but this will require talent on the offensive line. Whether Coen sticks with Travis Etienne Jr. or Tank Bigsby remains to be seen, but his focus on a strong front five is clear. Coen’s arrival solidifies Thomas as a top draft pick and positions the Jaguars for a significant offensive upgrade.
Pete Carroll, Las Vegas Raiders
Pete Carroll’s hiring might surprise some, but his immediate impact is undeniable. Carroll’s presence signals a commitment to winning from the outset, a significant shift for a team that could have chosen a younger, developing coach. For players like Brock Bowers and Jakobi Meyers, Carroll’s hire is a positive development. Rather than a "punt year" to rebuild, the Raiders will likely pursue a viable starting quarterback, enhancing the value of their talented pass-catchers. Carroll’s choice of Chip Kelly as offensive coordinator is inspired. While Kelly hasn’t called plays in the NFL recently, his track record in running attacks is impressive. With Carroll’s aggressive approach and Kelly’s innovative play-calling, the Raiders’ starting running back could become a valuable fantasy asset. While a full roster overhaul is needed, Carroll’s competitive spirit and experience bode well for the team’s immediate future.
Mike Vrabel, New England Patriots
Mike Vrabel’s appointment brings a professional and competitive edge to a team that has lost its way. Vrabel’s reputation as a “meathead” coach who focuses on running the ball is a misconception. In Tennessee, they leaned into their run game because their best player was the running back. Vrabel has shown adaptability and sharp game management. Josh McDaniels, while toxic as a head coach, is a skilled play-caller. His experience in onboarding Mac Jones and integrating quarterback run games with Cam Newton is valuable. This flexibility is crucial for Drake Maye, a talented dual-threat quarterback. The Patriots need to address multiple offensive and defensive needs around Maye, but Vrabel and McDaniels form a strong foundation to maximize his potential. A Year 1 miracle isn’t expected, but this staff offers a good path for Maye’s development.
We’ll See About These Hires
Aaron Glenn, New York Jets
Aaron Glenn’s hiring is a breath of fresh air for the Jets. His leadership and personality make him the right fit to lead a clean break from the Aaron Rodgers era and the recent dysfunctional management. However, the offensive vision for this new era remains unclear. Glenn brought Tanner Engstrand, who has never called plays in the NFL but has a diverse background, to serve as the offensive coordinator. Engstrand’s potential is promising, but it’s an unproven concept. The Jets have frustrated young talent like Garrett Wilson and Breece Hall, and recent investments in the offensive line have paid off. If Engstrand can deliver and the right quarterback is found, there’s potential for this group to perform well. However, the lack of clarity on the offensive direction places this hire in the “we’ll see” category.
Brian Schottenheimer, Dallas Cowboys
Brian Schottenheimer’s hiring process was laughable, but the consensus view that this move won’t work out may be premature. Schottenheimer brings increased motion at the snap and more play-action, which could enhance the offense. His choice of Klayton Adams as offensive coordinator, a specialist in run game design, is a smart move. Dak Prescott lobbied for Schottenheimer to maintain the same offensive principles and language. This continuity could be beneficial, though it may not be a significant needle-mover for fantasy purposes. The real boost for Dallas would come from adding more talent, particularly in the backfield and at wide receiver. The Cowboys need to address these areas to fully capitalize on Schottenheimer’s expertise and Prescott’s abilities.
Kellen Moore, New Orleans Saints
Kellen Moore’s hiring is a complex one. His track record as an offensive coordinator is solid, with top finishes in Dallas and a recent Super Bowl win with the Eagles. The 2023 Chargers’ struggles were largely due to injuries, and Moore’s 2024 Eagles offense was well-constructed. However, the Saints’ roster is a significant unknown. Moore’s non-committal stance on Derek Carr’s starting role is a smart move, given the financial implications. Moore, a former quarterback with a great dynamic with Dak Prescott, could fit well with a rookie quarterback. Alvin Kamara will return as the starting running back, along with Rashid Shaheed and Chris Olave in the receiving corps. Olave’s potential deployment as a slot receiver, similar to DeVonta Smith in the Eagles, is intriguing. However, his concussion history is a concern. Many personnel questions remain, making it difficult to determine if Moore will be a true needle-mover for New Orleans.
